PARENTS

Why go goddess?
Rather than by age, tweens are best defined by their state of mind as they enter a transition period between childhood and adolescence. go goddess! is a brand focusing exclusively on the development of self-esteem for tween girls by encouraging self-discovery, self-expression, and self-awareness. The purpose of the go goddess! concept is to encourage tweens to discover their talents and interests, and to emphasize the importance of embracing their inner beauty and unique attitudes as they navigate the tough world of being a tween.

Why focus on tweens?
Experts suggest that it is during the tween years that girls begin to pay attention to their “inner voice.” They begin to compare themselves to their peers, which can result in self-doubt. “Tween-agers” also begin to question their individual idea of what is right and what is wrong, rather than solely relying on their parents’ opinions. The intent of the go goddess! concept is to provide girls with a healthy outlet to explore their unique and budding interests during this impressionable period.

How does go goddess! address tweens’ needs?
go goddess! relates to tweens by understanding their world and the emotional needs of girls their age, and by offering them fun and helpful activities that address these needs. For example, during the tween years girls become more social, as well develop a sense of humor. They desire action and fun, but need down-time as well to recuperate from their emotions. Girls this age long to feel part of a group, but are also simultaneously developing their independence. They aspire to be and appear older, but still like the comfort of their parents. And, most importantly, they begin to experience emotional stress as a result of social situations and reaction from their peers. As a result, go goddess! offers fun games and polls, introspective quizzes, a wide set of relatable personalities to explore, educational information and offline activities, and an outlet for self-expression via blogs and journals.

What makes go goddess! so timely?
Now, more than ever, the go goddess! concept is intended to help answer the growing crisis of low self-esteem in girls. Several studies centered on tweens’ conducted by organizations such as The Girl Scouts of America (Girls Speak Out: Teens Before their Time – 2001) and the American Medical Association in the last 5-7 years suggest that depression, or unhappiness with “who I am,” stress and tension, and self-esteem-related issues such as eating disorders are on the rise. At go goddess! it is our intent to help and encourage tween girls to develop happy, healthy self-images.